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Showing Value of Books

9MBKianaKayciWith reading levels down across the board, marketing the “idea” behind eBooks isn’t the way to go, especially for teenagers.

There was a time when teens thought books were cool, but that has been replaced by a multitude of concepts like texting, social media, and online gaming.

When eBooks and digital reading became popular, it wasn’t because reading books on a computer was new, it was because it was marketed properly.

Printed books have become expensive, so it was thought that digital books would save the day.

Keep in mind, this isn’t what authors and publishers originally wanted, nor was it something that the general reading public wanted. It was to save on costs, similar to when paperbacks were first released.

There have been other attempts at digital books throughout history.

In 1935, it was thought that people would enjoy reading thousands of books on microfilm at home, businesses, and schools, instead of reading a printed book.

In 1949, a mechanical, electrical, air pressure e-Reader was invented in hopes that it would replace printed books and make reading more available.

In 1971, Xerox created an electronic book for people to read the Declaration of Independence in a computer so it could be free and easy to distribute.

In 1983, Apple founder Steve Jobs wanted to “Put a computer in a book.”

In 1985, Jobs had founded NeXT Computer and created a digital workstation that could be read on a desktop computer. 50,000 units were shipped, but it never took off, then later Jobs and his team at Apple created the iPad.

In 2007, Amazon came out with the Kindle in response to self-publishing eBooks.

How should authors and publishers market books?

It’s simple, yet challenging.

~ Show the value in books, but in a way that will relate to a substantial reward. “If you read books on your own, you will have a better chance to become wealthy.” This can be proved using a variety of research studies and presented in an entertaining way.

Examples…

“CEO’s of Fortune 500 companies read an average of four to five books a month.” ~ Mike Myatt, N2Growth

“For every year spent reading, it increases earning potential.” ~ K12 Reader.

“The average millionaire reads at least one book a month.” ~ Dave Ramsey

~ Based on what we are doing in society these days which includes texting, Tweets, and Facebook posts, it means books should be shorter with quick bursting paragraphs, and 1-2 page chapters. Even shorter descriptions in stories has now become necessary.

Some people may argue that this will water down books and eventually cause reading rates to drop.

My answer to that is simple, “As reading continues to dramatically fall, when are authors and publishers going to adapt to the new generation?”

For this to happen, it needs to start with adults leading by example:

“I am taking the 9 Minute Reading Challenge! I pledge to read at least 9 minutes a day for 9 consecutive days in a row. Then after 9 days, I will do everything in my power to continue with my reading.”

If you take the 9 Minute Reading Challenge, email me: AuthorRonKnight@Aol.com

Also, if you are an author, or own a business, or run an organization, send me the website link and I’ll promote you!

The world can change for the better if we devote at least 9 minutes a day to reading for fun…

Ron Knight

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